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AR technology delivers bottom-line benefits

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The business case for Augmented Reality labels: Why implement this technology?

Our global manufacturing customers are realizing multiple benefits from Augmented Reality (AR) labels. Here are 4 ways they are using AR labels to drive efficiency and profits: significant anti-counterfeit strategies; a highly effective way to educate, train, and engage with end users; an enhanced ability to drive large-scale efficiencies throughout the supply chain; and increased sustainability.

1. Anti-counterfeit strategies: AR labels with digital watermarks combat fraud.
NFI Corp. is taking a leading role in developing Augmented Reality labels. If your company manufactures technology devices, equipment, pharmaceuticals, medical devices or military/government material, we encourage you to take a serious look at adopting AR label technology to combat fraud.
NFI Corp. offers multiple state-of-the-art solutions for your anti-counterfeit strategies, including:

  • Augmented Reality labels using visible or invisible digital watermarks
  • Hologram labels and packaging
  • Secure QR code, barcode, or serial number labels with or without Guilloche
  • Specialty ink labels, void seals, medical hangtags, wrap-around labels
  • Security seals, tamper-evident labels, and destructible vinyl labels (aka “indestructible”)

Combating counterfeiting, fraud, and product diversion means you:

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  • Reduce lost revenue from grey trade and product piracy
  • Enhance the value and long-term trust in your brand
  • Protect your trademarks and copyrights
  • Regain endangered or lost market shares
  • Avoid liability issues and negative legal consequences

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2. Education and engagement: Train and share information with end users.

AR Anti Theft

You may be hearing about the use of Augmented Reality in the B2C world of uber-creative, over-the-top promotions. But don’t dismiss AR labels for your B2B business!

AR labels are gaining traction in EVERY marketing avenue, because they create a truly engaging, educational experience. Augmented Reality labels enable you to interact with the products’ end users via visual and auditory content.

Here are a few ways to use AR labels for end-user education and engagement:

  • Training manuals to install, operate, troubleshoot, and repair equipment
    (Example: Complex devices or equipment with how-to-operate video demonstrations)
  • Show complex products or equipment in use
    (Example: Construction equipment demonstration videos that highlight safety procedures)
  • Enable your customers to take surveys, so you can collect highly specific product information for future updates
    (Example: Medical devices that are continually updated to meet the users’ needs and improve patient results)
  • Enrich your customers’ experience with your product with contests, games, or recipes
    (Example: Cooking utensil manufacturer gives recipes to end customers with how-to video tips) [Include Jack Daniel’s video here]

Here’s how AR labels work:

  • Determine your promotion strategy – Brainstorm ideas with our in-house Design Studio.
  • Develop compelling content – It’s critical to developing captivating content. Our talented, in-house designers can guide you on this path.

Work with NFI Corp. to design and print your AR labels – Consumers use an app to scan the AR code (or digital watermark) on your product’s label.

3. Supply chain: AR’s unique “fingerprint” for every product drives large-scale efficiencies.

Supply chain management hinges on finding ways to increase speed, accuracy, and cost-savings at every step in a complex process – from customer order to customer delivery. AR labels reduce waste and inefficiencies thanks to a unique “fingerprint” for each individual product. This offers production visibility, gives you greater control to track and trace, and virtually eliminates product loss.

By integrating Augmented Reality labels into your supply chain, you can drive large-scale efficiencies. Bottom line: An efficient supply chain is critical to provide outstanding customer service, stay ahead of the competition, and meet aggressive P&L goals.

4. Sustainability: Save the environment while saving money.

Luckily for our modern society, many cost-saving business ideas also ben

efit our environment. For example, instead of printing a bulky manual, a car manufacturer could have the manual’s information directly accessible to the driver simply by “tagging” the car’s logo in the center of the steering wheel. What if you’re on a roadtrip and the vehicle needs repair? Any repair shop can instantly access the car’s full repair history by tagging the serial number.

How can YOUR business integrate AR labels into your products, supply chain, sales, marketing, and customer support initiatives to save money – and help save the environment?

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